Lorentz Gullachsen - Portrait photographer to the Stars and visual communicator par excellence.
- Mark Walmsley FRSA AGSM
- 1 day ago
- 4 min read
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Meet Lorentz Gullachsen, photographer and luminary visual communicator.
Lorentz Gullachsen is a versatile advertising and portrait photographer whose career spans a wide range of genres from travel and automotive to healthcare, telecommunications, and lifestyle.
His work has taken him around the world and into collaborations with high-profile clients such as Bentley, Land Rover, Honda, Gallo Wines, Vodafone, British Airways, BT, Johnson & Johnson, Claridges, and tourist boards from the UK to the USA, Spain, Sweden, and beyond. Editorially, his imagery is also represented by Getty.
In our interview I created a fantasy cultural year for Lorentz from the answers to some eady questions. There were no wrong answers. Expect surprises, anecdotes, laughter, and conversational detours.
In 2008, Lorentz returned to university to pursue an MA in Visual Communication (Still & Moving Image), graduating in 2010. This shift deepened his approach to photography, moving his practice into the realm of fine art while also embracing video production—an evolution that’s shaped much of his work ever since.
Though his portfolio spans many subjects, people remain at the heart of his photography. His portraits are included in both private and public collections, including the Birmingham Library Photographic Archive and the National Portrait Gallery. He’s received numerous awards, including multiple D&AD Pencils and AoP Gold, Silver, and Bronze awards.
Lorentz’s projects and exhibitions have ranged from community-focused shows like Movers & Shakers – Faces of a Changing City at Birmingham Symphony Hall to thematic exhibitions such as The V-word, AQUA – The Essence of Life, and Festival Faces in Stratford-upon-Avon. His work continues to explore both artistic and humanitarian themes.
In recent years, his focus has turned toward portrait and lifestyle photography for purpose-driven campaigns.
He’s proud to support organisations such as Guide Dogs for the Blind, Shelter, Centrepoint, the British Lung Foundation, Asthma UK, and Dying with Dignity—creating powerful visual narratives that raise awareness and drive change.
An experienced educator, Lorentz is also a visiting lecturer at several universities and teaches online through the Open College of the Arts. In 2015, he founded GULHOS, a production service dedicated to providing standout photography and video content for the hospitality and travel industries.
Whether behind the camera or in the classroom, Lorentz Gullachsen continues to blend craft, compassion, and communication in everything he creates.
Lorentz Gullachsen's Fantasy Cultural Year
As imagined in conversation with Mark Walmsley, Arts and Culture Network with the aid of a time machine, a magic wand, and a Start Trek transporter.
Photographer Lorentz Gullachsen embarked on a vivid, globe-trotting journey through an imagined cultural year, one filled with art, music, memory, and meaning.
We began on the starkly poetic shores of Dungeness, Kent, where Lorentz found inspiration not in grand architecture, but in the quiet dignity of a weathered beach shed—a minimalist retreat, perfect for contemplation with a non-alcoholic Guinness in hand. Nearby, a copy of Winnie the Pooh offered whimsical wisdom and grounding charm, a book Lorentz treasures for its timeless humanity.
From there, the journey lifted off, first class, of course, to Venice, where a commission from a fictitious philanthropic foundation launched him on a high-profile global portrait tour. In the air, a carefully curated classical playlist, Vivaldi to Beethoven, set the tone for a year of depth and discovery.
In Venice, young photographers welcomed him to an apartment overlooking the Rialto Bridge, and whisked him off to an extraordinary dance performance, thanks to a bit of time travel, it featured Nijinsky dancing The Firebird in a majestic Russian theatre.
Dinner was elegantly simple: grilled seafood and fresh salad, Italian style, before teleporting to San Francisco, where Lorentz revisited a lifelong passion, surfing, from the shoreline of a world championship competition at Huntington Beach.
Next stop? Patagonia—a long-held dream destination. There, in a newly opened digital art gallery, he stepped virtually into the painterly world of J.M.W. Turner, an artist who has moved him since childhood with his luminous depictions of light and landscape.
Back in London, Lorentz curated a week of cultural favourites:
Monday: A dream concert with Bob Marley at the Rainbow Theatre, circa 1977.
Tuesday: A play at the Royal Shakespeare Company in his hometown of Stratford-upon-Avon.
Wednesday: The original performance of West Side Story, a rare musical favourite.
Thursday: A visually arresting opera chosen not for its libretto, but for its staging and emotional power. Take your pick.
Friday: A classic film night featuring Lawrence of Arabia, enriched by Lorentz’s personal memory of meeting Peter O’Toole.
And to cap it all off? A hero lunch with Charles Darwin, whose revolutionary thinking reshaped how we see the world. If Darwin could invite a guest, Lorentz thought he might choose Leonardo da Vinci, a fitting partner in curiosity and innovation.
This rich, reflective, and often surprising journey revealed a man who values simplicity, creativity, and the quiet power of human connection—whether through a lens or over lunch.
Lorentz Gullachsen's Gallery
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Mark Walmsley FRSA FCIM AGSM
Chief Culture Vulture
Arts & Culture Network
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