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Meet Helen Nurse. WhatsApp automation expert.
Meet Helen Nurse – The Marketing Alchemist You Need in Your Corner
Fellow Arts & Culture Aficionados, Meet Helen Nurse!
I wrote a blog post many years ago in which I predicted that email would be superseded by messaging in private networks. So it was with great interest I wanted to learn how Helen leverages WhatsApp to help her clients communicate effectively with customers and clients.
In our interview, I created Helen's fantasy cultural year. Expect surprises, anecdotes, laughs and conversational detours in the video above.
You know that moment when you’re trying to engage your audience but feel like you’re just shouting into the void? Helen Nurse is here to change that, without adding a single extra task to your already overflowing plate.
With 20+ years in media, marketing, and events, Helen has cracked the code on making audience engagement effortless, effective, and (dare we say?) fun. How? By blending WhatsApp automation, interactive media, and smart digital strategies into marketing that actually gets noticed.
What makes Helen a game-changer? She’s an ICC Specialist ... that’s Ideas, Content, and Communication (not an elite crime detective, but equally powerful in solving engagement mysteries).
If you’re a consumer brand, event organizer, sports club, or visitor attraction, Helen’s expertise ensures your messages don’t just land but spark action.
🎯 Need to…
✔ Fill seats at your next event?
✔ Boost visitor numbers without relentless promo spam?
✔ Create seamless, professional, and content-rich communication?
✔ Use chatbots and WhatsApp automation to engage audiences like never before?
Helen makes it happen ... quickly, smoothly, and with zero extra stress for you.
Want to see the magic in action? Drop her a DM for a free demo or email her at helen@capture1.co.uk to book a free ideas session because, let’s be honest, we all need a Helen in our lives.
A Fantasy Cultural Year: Helen's Dream Artistic Journey
In our interview above I created Helen's Fantasy Cultural Year from the answers to a few simple questions. There are no wrong answers ;-)
Helen embarked on an imaginative journey through her ultimate year of cultural exploration, blending personal comforts, artistic passions, and intellectual pursuits.
Helen's journey began in the warmth of her own home, nestled by the fire with a glass of Malbec (or mulled wine in winter) and a selection of books, including Malcolm Gladwell’s The Tipping Point and the fantasy novel Blood, Sister, Scribe. She also always keeps a notebook close for spontaneous inspiration.
Her adventure took flight when a fictitious wealthy family foundation in Manchester recognised her expertise in communication and the arts. They offered her a prestigious year-long research project titled Ideas in Action, exploring how arts and culture organisations worldwide effectively bring their ideas to audiences.
The project came with a book deal, a global university lecture tour, a TED Talk, and even a TV series.
With everything at home settled, Helen set off in first-class style to Vienna, her chosen starting point, fascinated by its rich artistic history and modern innovations in cultural engagement. Upon arrival, she was welcomed by a team of young creative minds and taken to a stunning loft apartment overlooking Vienna’s Musikverein.
With a magic wand and time machine to hand, that evening, she attended a dream performance by Diversity, a dance group she greatly admires, followed by a Japanese dinner, her favourite cuisine.
Her cultural itinerary was packed: she attended a thrilling women’s football match (Austria vs. England), stepped inside a Monet painting via virtual reality, and experienced a week of artistic indulgence:
A Nirvana concert for her rock concert choice
A theatrical performance of The Kite Runner
A Broadway production of Moulin Rouge! (from her top five musicals, alongside Wicked, Hamilton, Matilda, and Cats)
An introduction to opera with a new production of Tosca
A screening of The Greatest Showman, one of her all-time favourite films
Before heading home, Helen enjoyed a "Hero Lunch" at an elegant Japanese restaurant, where she chose to dine with Chris Evans (Virgin Radio host), whom she admires for his infectious positivity and creative energy. She speculated that he might, in turn, pick Rich Roll, a figure he deeply respects.
After completing her transformative year, publishing her book, filming her TV series, and delivering a TED Talk, Helen was finally free from her one-year restriction to musical theatre.
The first music she eagerly listened to? Oasis, although missing out on tickets to their reunion tour remained a sore subject.
Helen Nurse’s Fantasy Cultural Year was a whirlwind of inspiration, creativity, and cultural immersion, an adventure reflecting her deep passion for storytelling, the arts, and the power of ideas in action.the world of arts and culture.
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Mark Walmsley FRSA FCIM AGSM
Chief Culture Vulture
Arts & Culture Network
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